So, the simpler the object is, the less effort the brain needs to process and relate to the image, freeing it up for other processing tasks.
6 BEST STOP MOTION ANIMATION SOFTWARE TV
‘When we look at photo-realistic objects like a TV advertisement using real footage,’ explains Carla Clark, PhD, ‘our brain interoperates that by matching what we see in photo realism to more simplistic 2D and 3D forms in the brain. Meaning it will not only help you create videos that your viewers will love….but also save you time and money.Ĭase Studies: An Effective Communication Tool That’s why I’ve put together this comprehensive, easy to follow guide for you which will cover all you need to know to create your very own whiteboard animations.Īnd just as importantly, this guide will cover all the common pitfalls that you need to avoid when creating a whiteboard animation. Not only this, according to the study, whiteboard videos boosted viewer retention by more than 15% when compared to standard ‘talking head’ videos. What he found was that on average, using whiteboard animation increased a viewers willingness to share the video by a whopping 66% when compared with the more traditional ‘talking head’ style video. The award-winning professor of psychology Dr Richard Wiseman of the University of Hertfordshire some time back was also interested in answering exactly this question.īut unlike most of us, he didn’t just rely on his gut feelings, but rather conducted a detailed scientific study comparing the effectiveness of presenter led videos with whiteboard animations. We’ll cover everything you need to know so that you can move ahead like a pro!īut let’s start by reviewing how this style of video compares with the far more common presenter based videos that we see all the time?
If you’re looking for a complete step by step guide for producing fantastic whiteboard animations in 2022, then you’ve arrived at the correct place.
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